10th
January to 4th February 2005

A new
season in DLRP when you get “More Magic for your Money!”

Magic Unlimited is a
new concept for a season in DLRP when instead of extra shows or
decorations you simply get better prices and shorter queues!  The
season will fill the gap between

Christmas Season and

Disney’s Carnival,
where the resort often has very low attendance and so much shorter
queues.  In 2005, DLRP will make the most of this time by turning
it into a proper season and adding even more amazing special offers. 
DLRP hopes that this will increase attendance in this slow time of the
year as they strive to maximise every single part of the year to try and
increase attendance and therefore try to pay off the huge amount of debt
EuroDisney SCA (the operator of DLRP) has.

As DLRP often has very high attendance in the summer months, the resort
management hopes that by introducing new seasons in slower parts of the
year guests will visit at these times instead, and so making a summer
visit more pleasurable for those people who still choose to visit then. 
Magic Unlimited is aimed mainly at returning guests, who want to be able
to ride all their favourite rides again without the queues – and the
cost!  Because of the high prices in summer lots of people see a
visit to DLRP as a one-off, but the management hope to change this and
attract people back again and again once they realise a visit really
doesn’t have to be all that expensive.