A Key Performance Indicator is a performance measurement that evaluates the success of a company based on how its objectives are achieved. Now, every business on social media has a performance level, excellent, poor, or just mere average. There are several indicators that can guide you in knowing when you are performing well and when you aren’t being effective in your social media marketing efforts, and you can learn about such indicators by Clicking Here.
The Number of People You Reach
The unique number of times your post is seen is called your Reach. People that have seen your post might not necessarily engage or click on the post but they-have-seen-it. So if you have discovered through the social media analytics that a particular post has generated more reach than the others, it’s a good time for you to either boost the post to reach a higher number of people, or re-share, re-tweet or better still, repeat the same technique by creating more of such posts. Reports say that the biggest indicator of the types of content you create is simply to create more of the content with the largest reach and largest audience engagement…
The Demographics of Your Followers
Audience insight is paramount to any business on social media and thanks to God, most analytics on social media have it. After a period of time, social media (Facebook, Twitter, Instagram, even Google) will disclose to you who your audience is. Who are the guys following you or liking your page? Based on this insight, you can know the best way to tailor your content to your audience
The Number of Active Followers You Have
Amongst the followers you have, you will definitely have the active and the dormant followers. Active followers will comment, like, react, share, re-tweet, quote, and become brand advocates for your brand. These people should not be neglected. They are important to your brand. You monitor them so that you can engage with them on a deeper level.
How Many Viewers You Have
On Facebook, you have people who have liked your page, and then you have new ‘page views’. If you have got 100 new page views and just 50 people have liked your page within that same period of time, then it means your content isn’t targeted or compelling enough. The same goes for YouTube; you have subscribers and then views. If you have got 100K subscribers but only 100 views, it’s possible that your current content is not focused enough. Try to do something about it.
How Many Comments You Have
Commenting is a huge form of engagement but be careful because you have relevant comments and irrelevant ones. Though the number of comments you get is important, the relevance of the comments is more important, especially as people tend to comment less and less these days. Pay closer attention to the relevant comments. You might never know – you can discover insightful ways to engage better with your audience.
How Many Mentions You Have
Do you want to know how visible your brand is online? Try using a social monitoring tool to find out. Or for a free and quick search, go on Twitter.com and type in your business name or hashtag or brand and see how much conversations your brand has generated. It’s a good way to gauge your brand visibility online to determine what steps to take next.
How Much Traffic Social Is Sending You
One of the most important things is to find out if social is actually sending any relevant traffic to your website and then resulting in sales. Knowing how well what you’re doing is working is a good way to motivate you to do more of what works.
How Many Likes/Shares/Re-tweets You Get On Average
And here is my favorite indicator! How do you know how many Likes, Shares, and Re-tweets you get on average? This happens after a period of time…
1) you monitor your daily engagements for a week or month, depending on your preference, and at the end of that period, you see how your posts have fared on an average
2) You set that average as a performance benchmark for the performance of your posts in upcoming months or weeks.
3) If your posts have performed better or below the set average, or just average…you know.
4) Whatever result you get, you act on it.
How are your competitors performing?
The key isn’t only to simply track these KPIs, though. You need to understand the numbers and be able to compare them to industry averages so that you know where you stand in relation to others.
Whew! These are basically the most important performance indicators you should concern yourself with. Already, I have given you a road map on how to create a mini – social media report. I wish you good luck!