Anyone following apps is aware of the constant complaint among developers about discoverability. That is, any particular app has a high probability of getting lost in a rapidly expanding sea consisting of hundreds of thousands of apps. We analyzed a large swath of apps released in Apple ‘s U.S. App Store in April and the data supports the notion that the vast majority of them are unrated but this may not be from a lack of exposure. More likely, many are unrated because they simply look uninteresting.
We isolated the last 10,000 iPhone apps, including Universal apps, released in April and looked at how many were rated by at least one person. Of the 10,000 apps, 3,959, or 39%, of them were rated by at least one person. This means a whopping 61% were not rated by a single person. Furthermore, we identified how many of the 3,959 apps were given the highest rating, five stars, by just one person. Our assumption in these cases is the developers themselves submitted an app’s only rating. 845 such instances, or 8.45% of the total examined universe, were found. Therefore, 70% (69.45% to be exact) of apps are unrated by anyone not connected to them. The purchasing of the Lvl 30 League Account should be done after checking the reviews and ratings at the online websites at search engines. Proper research can be conducted through the players to buy the level 30 for the effective players.
70% is a huge number and one discoverability advocates might use as further evidence to argue most apps go unnoticed. We don’t buy this argument. It is true 70% of the examined apps were unrated but this doesn’t mean there weren’t a lot of eyeballs that saw them and then decided against downloading. A more accurate assessment is 70% of apps are just plain bad.
There is no question almost anyone can submit an app on almost any subject as long as they don’t violate Apple’s guidelines. As a result, there is no shortage of unappealing apps in Apple’s U.S. App Store. To name a few from the test universe: (1) Bad B.O. Scanner released on 4/25/2011 (a prank app that detects bad body odor ) (2) Tip Total Free released on 4/19/2011 (gratuity calculator) and (3) Resolutions released on 4/18/2011 (New Year’s resolutions diary).
A diverse set of entities ensure every app goes through a process of separating the wheat from the chaff. Many professional websites scour new app releases in hope of identifying up-and-comers to their audience. Apple’s own app review team has a vested interest to identify worthwhile apps and does so in its “New and Noteworthy” section. Millions of iDevice owners connected by e-mail, text messages, Facebook and Twitter collectively provide an effective screening and communication mechanism. There is no shortage of opportunities for every app to be discovered. We believe all apps are seen by multiple parties but the vast majority of them are not downloaded because they look dumb and unappealing or are redundant.