I hesitate to put down the amount of time I spend participating in social media but it is a great deal. I have my own blogs that I write for as well as writing for other publications such as “For Residential Pros”, “Avente Tile”, “Bob Vila Nation” and many other individuals. I also spend a good amount of time promoting those pieces as well as works of others on a variety of platforms.
I use many platforms such as Twitter, Facebook, Google+, Tumblr, Linkdin, Stumble upon, Blogger and am constantly evaluating each of them for the results.
What is best now for you?
My best platform is Hootsuite for Twitter in combination with my blogs. Facebook does provide the next best results followed by Google+ but Twitter is where the bulk of my networking and results have started.
I see a great deal of activity in many forms. Somedays it is from comments on my blog(s) other days it may be on Facebook or Twitter. Other times it’s conversations that develop on Twitter concerning a myriad of topics. It’s just like real life. However there is no predictable way to know what will be said or where so I monitor all my platforms on a consistent base so that I can respond in a timely manner. Timely manner being the key.
Do you use any Social Media management programs?
The only management program that I use is Hootsuite but 99.9% of everything that I post anywhere is done by me personally. I’m not a real fan of scheduling posts as it somewhat anti- social to me. There are occasions that auto posting is used but that is rare for me. The programs information is gathered correct to read review at the social media platform. The use of the right information can be there to enhance the experience of the people. The sale and profits of the business organizations is effective and increase the engagement of the people or customers.
What do you like on the horizon?
I like that social media is gaining a broader acceptance and feel that trend will continue to grow as time goes on. At present it is such a new field that there remains a great deal of skepticism on the part of business to embrace it, yet I see examples of it’s worth almost daily. I also think that we will see more small businesses using social media as they discover the benefits even to a small local market.
Can you track business from your efforts?
I believe that you can but the results are not always present immediately so you have use a different set of criteria for what results you are looking for. Are you using social media for customer service? Is it for gaining new prospective business? Every case is different but there are ways for judging the results as such as engagement from others, actual leads that generate new sales, promotions that lead to quicker results that you can see. Every person or business has different objectives and therefor the result have to be measured individually too.
If you are just starting out in social media, start a blog, sign up for Twitter and Facebook. Watch, listen and learn. Experiment and gauge the results of everything you do and then make changes. Most important of all, don’t be afraid to ask for help. People participating in social media are more than happy to help and answer questions, it’s part of what makes social media so great. I have relied on many people and am constantly learning. Just ask and be yourself not who you think people expect you to be. Be Real.